Privacy Policy

he7777 ("he7777", "we", "us", "our") is committed to protecting the privacy and personal data of all users of the he7777 platform accessible at he7777.net. This Privacy Policy ("Policy") sets out in clear terms how we collect, process, store, and protect personal information provided by users based in Pakistan and elsewhere.

By creating an account on he7777, making a PKR deposit, placing a bet, or otherwise using any feature of the platform, you confirm that you have read and understood this Policy and consent to the processing of your personal data as described herein.

This Policy forms part of the he7777 Terms and Conditions and should be read in conjunction with that document. Capitalised terms used but not defined here carry the meaning given to them in the he7777 Terms and Conditions.

he7777 collects personal data through several channels as part of normal platform operation. The categories of data we collect are as follows:

he7777 does not collect data beyond what is necessary for the lawful operation of the platform, compliance with applicable regulations, and the delivery of gaming services to users in Pakistan.

he7777 uses personal data for the following lawful purposes:

• Account Management: To create and maintain your he7777 account, verify your identity at registration and during KYC, and manage account security including two-factor authentication.
• Transaction Processing: To process PKR deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah — and to maintain accurate financial records of all cashier activity on your account.
• Platform Operation: To deliver the gaming services available on he7777, including sports betting, live casino, slots, and fishing games, and to maintain accurate records of all betting and gaming activity.
• Compliance: To fulfil anti-money-laundering (AML) obligations, KYC requirements, responsible gaming duties, and any other regulatory requirements applicable to the platform's operations.
• Responsible Gaming: To monitor account activity for indicators of problem gambling behaviour, enforce deposit and loss limits set by the user, and process self-exclusion requests.
• Security & Fraud Prevention: To detect, investigate, and prevent unauthorised account access, fraudulent transactions, multi-accounting, and other prohibited conduct.
• Customer Support: To respond to account queries, technical issues, payment disputes, and responsible gaming requests submitted by users in Pakistan.
• Communications: To send account-related notifications such as transaction confirmations, security alerts, and promotional offers where you have opted in to receive them.

To comply with responsible gaming obligations and anti-money-laundering standards, he7777 operates a Know Your Customer (KYC) verification programme. Pakistani users are required to provide identity documents as part of this process, typically including a Computerised National Identity Card (CNIC).

KYC documents submitted to he7777 are processed for the sole purpose of verifying your identity, confirming your age (18+), and validating your payment methods. The following applies to KYC data:

• CNIC scans and selfies are stored securely using encrypted storage systems and are not used for any purpose other than identity verification and regulatory compliance.
• KYC documents are not sold, shared with third parties for marketing purposes, or used for any purpose outside the scope of this Policy.
• he7777 may share KYC documents with accredited third-party identity verification providers acting as data processors under appropriate data processing agreements.
• Failure to complete KYC when requested may result in temporary restrictions on withdrawal functionality until verification is completed.

All financial transactions on he7777 are denominated in Pakistani Rupees (PKR). When you make a deposit or request a withdrawal — whether via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, or Bank Alfalah — he7777 records the transaction details necessary to process and reconcile that payment.

Payment data held by he7777 includes:

• Deposit and withdrawal amounts in PKR
• Payment method identifiers (e.g., JazzCash mobile number, bank account details sufficient for processing)
• Transaction timestamps and status records
• Cashier references and platform-side transaction IDs

he7777 does not store full payment card numbers. Payment method details are handled in accordance with applicable financial data security standards. Transaction records are retained for the period required by applicable regulatory and tax obligations.

When you access he7777 via a browser on any device — Android, iOS, or desktop — the platform automatically collects certain technical data through the use of cookies and similar tracking technologies.

he7777 uses the following categories of cookies:

• Essential Cookies: Required for the platform to function correctly, including maintaining your login session, storing your language and currency preferences, and ensuring the security of your account session. These cookies cannot be disabled.
• Analytics Cookies: Used to understand how players navigate the platform, identify frequently used features, and improve the overall user experience. Analytics data is aggregated and anonymised where possible.
• Security Cookies: Used to detect suspicious login patterns, bot activity, and potential fraud. These cookies support the platform's fraud prevention and account security systems.

You may manage your browser's cookie settings through your device's browser preferences. Disabling essential cookies will impair the functionality of he7777 and may prevent you from logging in or using the cashier.

he7777 does not sell, rent, or trade your personal data to third parties for marketing or commercial purposes. Personal data may be shared with third parties only in the following circumstances:

• Payment Processors: JazzCash, Easypaisa, and Pakistani banking institutions receive the payment data necessary to process your PKR transactions. These parties operate under their own regulatory obligations and privacy frameworks.
• Identity Verification Providers: Accredited KYC and AML verification providers may process CNIC and identity documents under data processing agreements with he7777.
• Game Software Providers: Third-party gaming studios (such as PG Soft, Pragmatic Play, JILI) receive session and game-play data necessary to deliver and audit the games you play on he7777.
• Regulatory Authorities: he7777 will share personal data with relevant regulators, law enforcement agencies, or financial intelligence units where required by applicable law or court order.
• Fraud Prevention: Where fraud, money laundering, or other illegal activity is suspected, he7777 may share relevant data with security and fraud prevention organisations.

he7777 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable regulatory obligations. The following general retention guidelines apply:

• Account data (name, contact details, KYC documents) is retained for the lifetime of the account and for a period of at least five (5) years following account closure, in accordance with anti-money-laundering record-keeping requirements.
• Transaction records, including PKR deposit and withdrawal history, are retained for a minimum of five (5) years from the date of each transaction.
• Support communications and dispute records are retained for a minimum of three (3) years from the date of the interaction.
• Technical and log data (IP addresses, session records) is typically retained for up to twelve (12) months unless longer retention is required for security investigations.

Following the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any identifiable individual.

As a user of he7777, you have certain rights in relation to your personal data. These rights are available to all registered users and may be exercised by contacting he7777 support at the email address provided in the footer of this page.

• Right of Access: You may request a copy of the personal data he7777 holds about you, including your account data, KYC documents on file, and transaction history.
• Right to Rectification: If personal data held by he7777 is inaccurate or incomplete, you may request that it be corrected.
• Right to Erasure: In certain circumstances, you may request deletion of your personal data. Note that erasure requests may be limited where retention is required by regulatory obligations (e.g., AML record-keeping).
• Right to Restrict Processing: You may request that processing of your data be restricted in certain circumstances, such as while a data accuracy dispute is being resolved.
• Right to Object: You may object to processing of your personal data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, contact he7777 support in writing. he7777 will respond to verified requests within a reasonable timeframe. Identity verification may be required before requests are processed.

he7777 implements a range of technical and organisational security measures to protect personal data against unauthorised access, loss, destruction, or disclosure. Key security measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and he7777 servers
• Encrypted storage of sensitive account and KYC data at rest
• Access controls limiting data access to authorised personnel on a need-to-know basis
• Two-factor authentication available for all user accounts
• Automated fraud detection and anomalous login pattern monitoring
• Regular security assessments of platform infrastructure

he7777 is strictly an adult platform. Access to and use of he7777 is prohibited for persons under the age of 18. he7777 uses CNIC verification and date-of-birth confirmation during account registration to enforce this restriction.

he7777 does not knowingly collect or process personal data of persons under the age of 18. If it is discovered that an account has been registered by or on behalf of a minor, that account will be closed immediately, all associated data will be handled in accordance with applicable data protection standards, and relevant funds will be dealt with in line with the he7777 Terms and Conditions.

If you believe a minor has gained access to a he7777 account, please contact support immediately at the email address listed in the footer of this page.

he7777 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, applicable regulations, or platform functionality. The date of the most recent revision is displayed at the top of this page.

Where material changes are made to this Policy, he7777 will make reasonable efforts to notify registered users via their registered mobile number or email address, or through a prominent notice on the platform. Continued use of he7777 following the publication of a revised Privacy Policy constitutes acceptance of the updated terms.

Users are encouraged to review this Policy periodically to remain informed about how he7777 protects their personal data.

For any questions, concerns, or requests relating to this Privacy Policy or the personal data he7777 holds about you, please contact he7777 support in writing using the contact details below.